The Video Expert Speaks

With each year, it gets bigger and better. The “Best of Bethesda Party” by Bethesda Magazine was attended by more than 600 guests who sampled cuisine and drinks from 22 of Bethesda, Md.’s “best” winning restaurants. Entertained by The 19th Street Band, the crowd gushed over...

If you were anywhere near social media on Mother’s Day, you were sure to see and read many touching messages to moms around the world. Writing a thoughtful note, surprising your mom with a beautiful bouquet, or taking her out to spend some quality time...

More conversions to sales are made by using product videos. More people would rather watch a video about a product than read about it. Nearly 100% of people think videos are helpful when making an online purchase. Fifty-three percent of product video viewers contacted the business after viewing...

It’s easy to get caught up in the day to day grind that comes with every business. Falling into a rut of keeping to the same policies and procedures is not uncommon, but it’s also dangerous. Becoming set in your ways to the detriment of...

Online marketing can be a mine field. Even for the most seasoned of marketing veterans, there’s always room for improvement and there’s always that chance of simply making a mistake. And it’s a cut-throat world out there. Innocent or not, our corporate missteps are on...

These days it takes more than stellar customer service to win and retain customers. Time and time again, whether you read in the media or experience it for yourself first-hand, companies with years of experience make gaffs that lead to lost customers, and new companies...

The business of video gaming is a multi-billion dollar industry and growing rapidly. While customer loyalty and enthusiasm for the product certainly help propel sales growth and customer engagement, game publishers, marketers and promoters have clearly harnessed solid business practices that also contribute to a...

The popularity of 360 degree videos, and now with the onset of live 360 degree tours, corporate marketing teams have invaluable resources for presenting their service or product to the masses or their specific niche clientele in a unique way. Toyota had success with live 360...

If you’re like most of us, the phrase, “cold calling,” might send chills down your back or spark anxiety in you that’s hard to ignore. Whether you’re comfortable with it or not, cold calling or cold emailing, is a necessity of corporate life. We all...

When it comes to dramatic wedding backdrops, we’ve seen our share. From stunning tropical destinations to sophisticated, modern art to the classic outdoor landscape, there’s no end to finding that beautiful setting to match a beautiful couple on their big day. Here are a few...